Prateek Shukla and Pankhuri Shrivastava
“Grabhouse is bringing the transparency that is the need of the hour to help people take informed decisions about their houses. The brokerage model is unjustified as there is very little or no value in the service provided by conventional brokers.”
Connect with Grabhouse
The Grabhouse Story
Grabhouse is India’s first 100% broker-free online real estate platform. It offers personalized services and a transparent experience for those looking to rent or share accommodation. Pankhuri Shrivastava, Prateek Shukla and Ankit Singhal launched Grabhouse in July 2013. Today, it offers homes in Mumbai, Pune, Hyderabad and Bangalore and attracts millions of home search visitors each month.
In Conversation with Pankhuri and Prateek
Recipe for success
Be passionate about the problem you are solving. Be on your toes to innovate continuously. Listen and understand how to incorporate feedback to enhance your product and address your users’ needs. And yes, above all, build a high quality team.
Your unique idea
Grabhouse is an online real estate platform that aims to bridge the gap between those looking for a house and those who want to rent one out. Our USP is that there are no conventional brokers involved, which eliminates a method that is mostly unorganized and unprofessional. Grabhouse is bringing the transparency that is the need of the hour to help people take informed decisions about their houses. The brokerage model is unjustified as there is very little or no value in the service provided by conventional brokers. Paying for the service you use is the ideal way to go forward with a platform that is technology-enabled platform.
Partnership with Kalaari
Kalaari emerged as one of the few advisors who understood the pain points of the industry. With their experience in helping large e-commerce companies early on in their journey, they helped us take some sound decisions while disrupting an age-old industry. We are highly focused on solving the problems in the housing rental industry, and in Kalaari we found a team whose confidence in us only further fuels our passion.
Your first meeting
At our very first meeting, we were amazed by the understanding of the Kalaari team. They had a brilliant understanding of the market and supported our focus on broker-free rentals. It is a challenging problem to solve and a highly competitive market. The Kalaari team wasn’t threatened by the deep pockets of our competitors and appreciated our product innovation skills and the approach we’d taken. So much so that we went from a pitching mode to a healthy discussion mode within 10 minutes of starting the meeting!